About last night
When I awoke this morning, the e-mail in my BlackBerry reported the response to last night's special version of the broadcast, with limited commercial interruption: "it's in the thousands -- too many to count -- all positive so far."
As a close friend and colleague said to me this morning, "Dick Salant (legendary former CBS News President) would be so proud." Dick became a good friend and mentor in the last years of his life -- that quote implies that Dick would have approved of what happened on the air last night. Thanks to a single underwriter, we were able to pack approximately 28 minutes of news into the 30 minutes the network gives us. Salant is a weighty name to toss around in our line of work, because of his steadfast protection of network news, so that was enormously gratifying to hear.
The experiment truly did ignite a viewer response -- many of the e-mails praising us, but a good number praising Philips Electronics, who paid the freight last night. I'm happy to announce we'll be doing it again very soon. While it in no way CHANGED the news we delivered or reported on last night, it increased the VOLUME by several stories and several correspondents. How nice to come to the office and encounter a pile of e-mails that do not begin with the traditional "How dare you..." -- which is, all too often, the salutation we've become used to. This experiment, to the contrary, ignited passions of a different and positive sort.
We literally stopped counting the positive emails at 4,000. How nice. We're thrilled.
Thanks to all those who watched, and all those who wrote. We're a bit concerned that a ton of folks are going to tune in tonight expecting the same... but soon.
ABOUT TONIGHT
We will review the testimony of SecDef nominee Robert Gates today -- some interesting questions and answers and what many found to be very candid testimony. We have a report on the war on terror tonight as well from Richard Engel.
We will talk about the NASA plan to "colonize" the moon (a story that was out yesterday but received very little attention), and we will update the Russian spy story from London.
Robert Bazell will report tonight on postpartum depression, and we'll update the not-so-little ship that could: the USS Intrepid today made it to its new home in New Jersey. As a New Jersey native, born and raised, allow me to welcome our substantial visitor, the great carrier that in Navy slang was referred to as "36,000 tons of diplomacy" -- a welcome addition to the waterfront for the brief time we have her.
We hope you can join us for tonight's broadcast.
Read more from Brian Williams 2006
Shuttle diarist
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We loved the increased time on Monday night's newscast! my husband and I admire your decision to make more in depth news in the 30 minute hour.
Please plan more such 28/30 decisions, and hopefully the advertisers will be impressed by increased viewership to sell their products. With the evaporation of decent news beyond the superficial fluff by most commercial stations, your increased attention to meaningful news could really start an evolution to a more informed public.
Be the rider, not the horse!
Alice Carlson, Ventura, CA (Sent Dec 5, 2006 10:47:14 PM)
I hope your experiment keeps going. But the point should be made: You obviously see the boost in quality reporting knowing that you have more time on the newscast. Let's hope that it continues.
James Zipadelli, Boston, MA (Sent Dec 5, 2006 10:17:00 PM)
I loved more news with less commercials! Please keep it coming. NBC is the best news in the world!
Walter Juneau, AK. (Sent Dec 5, 2006 10:03:48 PM)
I LOVED the limited commercial interruption. I really enjoyed having more news to listen to. Bravo to Phillips for supporting this. I decided to buy a Phillips product because they chose to support something so important to me. Getting more news. I look forward to more broadcasts like Monday's. I hope that the limited commercial interruption becomes the standard at NBC Nightly News.
Sumana Durham, NC (Sent Dec 5, 2006 9:46:09 PM)
I visited the Intrepid war museum two years ago in NYC! It was my first time on a ship that size and I loved all the ins-and-outs of the bridge, com room, etc.
WWII--in general--is an amazing study. Nearly all of the super weapons that won the war for us were contracted and many even in production before the bombs ever fell on Peril. The Essex-Class carrier, the Missouri-class battle ships, the F4U and Hellcat, the B-29 (and even the six engined B-36), the US long range pacific sub, the B-25 and 26 had already been designed... The list is jaw dropping! You'd think that most of this came as a result of entering the war, but most was put in place by a few rare visionaries that saw the winds of war in the air. Heck, Japan and Germany didn't have a 4-engined bomber between them yet alone the five plus the allies had.
Studying weapons design may seem like warmongering to some but -- to me -- is more a study of FUNCTIONAL DESIGN. Baring things like extreme camping/hiking and racing, there really isn't that many fields that push the envelope in performance and functionality like the military. Learning what makes one weapon good, or better than another gives us insight into relatively unknown conceptual thinking where form 'actually' follows function (If you can believe it) and NOT social status or ego... Life in everyday society is more of a facade to impress others than to actually get more out of life...
In the end, wouldn't it be great if we DELIBERATELY structured our lives to get every ounce of fun and creativity out of it as we could as much as the military structured its weapons to destroy?
Author Chris Eldridge, Harrisburg PA (Sent Dec 5, 2006 9:39:25 PM)
It just goes to show how sick we are of commercials. We usually just push the mute button, because we only watch NBC news, but many folks will change the channel, and never change it back. Great idea, PLEASE make this a regular feature and watch the ratings rise! THANKS!
Laurel Johnson, Southworth, Wash. (Sent Dec 5, 2006 9:39:06 PM)
Less commercial interuptions, and more news is a good thing. What are the chances of getting an hour long newscast every night? Keep up the good work!
(Sent Dec 5, 2006 9:34:03 PM)
Dear Brian, LOVED YOUR NEW VERSION OF THE NEWS!
Very refreshing in this time of ad weariness. The
greatest thing since sliced bread.. Thank you.
(Sent Dec 5, 2006 9:31:34 PM)
What a relief to have more of the news. The usual mind-numbing commercial blitz, may eventually cause me to abandon television altogether!
Alexa Simmons,East Windsor,CT (Sent Dec 5, 2006 9:29:43 PM)
Your more news more news and information with a brief commercials is a God send! You are keeping Americans "out" of the kitchen that way. It's a well known fact that when commercials come on, we Americans get up and get something to eat or drink because we don't want to see all the commercials. Think of it this way, your helping America to get slimmer, there's no desire to get up and eat because the segment of long commercials is gone. I hope you understand this and continue to give us more of what we really want...informative news. Thank you for your insight.
Nancy Vargo, Harrison, Mi (Sent Dec 5, 2006 9:25:51 PM)
You hit a new low tonite in broadcasting Ex President Bush's emotional moment. Give the guy a break. Did we all have to know this---wasn't there anything else of real importance to broadcast instead of humiliating this man?
Henrietta Donato, Avon, CT 06001 (Sent Dec 5, 2006 9:01:45 PM)
I personally believe that the broadcast should not be interrupted. I believe that there are too many brakes. Monday night was wonderful.
Joe Harrington, Anniston, Alabama (Sent Dec 5, 2006 8:57:16 PM)
It was wonderful to have fewer interuptions during the broadcast. Most nights i flick between stations tring to avoid the overabundance of pharmacutical ads. It brings me back to a time when the daily news was watched by families and taken quite seriously, and meant something. I appreciate the move to reduce the ad's. Thanks
D. Johnson (Sent Dec 5, 2006 8:51:59 PM)
My heavens! The news as I remember it when my parents watched "News" Actual information needed to inform, instead of "feel good." If I want to feel good, I'll watch Studio ^0. Until now, if I wanted news I watched The News Hour on PBS. You are making progress!
Mary Anne Salsich, Webster Groves, MO (Sent Dec 5, 2006 8:47:16 PM)
More news? less commercials? Regardless of the catch, NBC has now a devoted viewer.
Fairfax, VA (Sent Dec 5, 2006 8:42:01 PM)
yes, more news and less advertising! Please do more. it will be worth it to your advertisers who make this happen.
Linda, Kansas City Missouri (Sent Dec 5, 2006 8:25:42 PM)
Dear Brian, Great idea, the news is very immportant and should get at least 30 min. Keep it up.
Mary Elle Wright, New Bern, NC 28560 (Sent Dec 5, 2006 8:19:22 PM)
Love the news with "limited commercial interruption" - please continue with this expanded nightly news. I would like to see this format expanded to one hour, with special reporting on "hot bed" topics and issues.
Charles Stolz; Oak Harbor, Ohio (Sent Dec 5, 2006 8:08:55 PM)
After last night's ad-free (with only two exceptions) newscast, I am renewing my subscription. Seriously, I was thinking of ditching late night news altogether and going strickly to the web for my news but last night showed me a glimmer of hope. I've been watching the nightly news since the days of Huntly/Brinkley when my parents and I would sit quitely and watch the world and it's people...they now watch down from above but I still make it my ritual to sit quietly for a half and hour and sit and consider and think about what I am shown. I don't need to anymore drugs thrown at me, I need to see what's happ'n
John J. Trippel (Sent Dec 5, 2006 8:01:27 PM)
Watch evening news broadcasts daily for over 40 years even though I digest the Washington Post daily in the am. I have become fed up for years with abbreviated news reports as well as the repeititious `old fart' commercials often aired simultaneously by NBC, CBS and ABC. I continue to watch through my disappointment because Network News is mostly trustworthy. The so-called `experiment' should become daily since networks are still too dug in to present an hours worth of news~which is thier second bigest mistake after the `health commercials.' If anything should change on the evening news broadcasts, it should be the commercials. Who really watches the commercials, who really cares? Good luck, Brian, you are one smart guy and you will make it if you adapt.
John Neal (Sent Dec 5, 2006 7:46:06 PM)
I appreciate your doing the news without all the commercial interruptions. What we have gotten into the habit of doing is taping the news during dinner, and then watching it while fast-forwarding through the commercials when dinner was through. Thank you again.
Paula Warner, Jamesport, NY (Sent Dec 5, 2006 7:41:06 PM)
Richard's report tonight will undoubtedly recieve professional acknowledement and certainly should. Getting the truth out there is the only solution that leads to lasting peace. Boy our complacent N.I.M.B.Y. attitude has really knocked us hard, real hard. We are surpassing the toll of 9/11 in enlisted personel lives with no end in sight. We must come together, educate ourselves our friends,neighbors,relatives to the critical need to fire up the burners get our hardware in order and begin conscription. No one seems to understand what is happening nor why, nor what to do. Its really quite simple, Sadam flipped 41 the finger, 43 came in and evened up the score. 43 failed to have the mature vision to understand the global political fragility of the teeter toter nor the enormus task that he put before every single American for generations to come. We have two simple choices: 1) Continue on the path of unacceptence with the blinders affixed, which will undoubtedly lead us all to extinction as a nation certainly, or, 2. Take responsibilty for the harm we have caused millions of people, pull up our bootstraps and get busy restoring our blood earned global respect. We have to put folks to work and we have a very long road ahead to recover our dignity but we can do it. We can not do it with the leasdership in place, why, because there is no leasdership. 43 intentions were sound, but he just didnt have a workable buisness plan and still doesn't.
We must take immediate iniatives and understand that the cost's we must now pay, have been payed by our forefathers, prepayed in fact. We only have our self absorbed materialistic greedy complacent selves to blame for ignoring the debts our forefathers and brothers have paid for us. People if we dont pay attention, all the blood will be shed in vain. Lets get our country back on track. Open the factories, put folks to work, bring our forces up to realistic levels. Number 1 priority of our government is to protect our Nation. The number 2 priority is to protect the individual.
Dont need a ten pound brain to understand. We need a leader that will stand up, tell it like it is, lay it all down for Joe and Jane to understand the costs and commitments and move us to a brighter, safer, cleaner future, together. How can any thinking mind believe that diplomacy at this point is an option. Diplomacy was an option 500,000 bodies ago. It is no longer an option now. First we have to secure. Okay we have riots on our hands, we have had them before. Lets get sufficient hardware and boots on the ground to secure and contain, so diplomacy can be a solution in the future. But if we dont make wise choices now are mistakes yesterday will change our flag of honor to shame. I for one respect our flag too much to go down without swinging hard as I can, so here I do my bit.
Wake up, my fellow Americans, before its too late.
Amber Redstone Easton CT (Sent Dec 5, 2006 7:39:28 PM)
Your "experiment" was a pleasant surprise. We routinely watch NBC Nightly News and The News Hour on PBS for our national and international news. Because of the increasing amount of advertising on the NBC news program we were becoming increasingly less commited in watching NBC, and relying more on PBS for our news. More content with fuller development of the key news issues will keep us engaged with NBC news. Ads in a corner of the screen as a "public service" is acceptable to bring in your revenue. We are a family with one Independent, one moderate Republican living in a feline monarchy ruled by three kitties.
(Sent Dec 5, 2006 7:37:56 PM)
I appreciated the Newscast with limited commercials. I felt that I could concentrate on the newscast and wasn't diverted by the commercials. The Philip's ad got your attention because you weren't inundated with loud and obnoxious commercials.
Greg, Rochester,Mn (Sent Dec 5, 2006 7:33:51 PM)
As a new convert to NBC Nightly News after Bob Schieffer left CBS, I was very impressed with the minimal-ad Monday experiment. I think this is the trend that NBC, and all other news stations, needs to follow. OKay, so I'm not sure how NBC will handle the revenue side -- allow me to be selfish and only speak from the viewer side.
Please ensure if the news time is extended, to include much more international news.
Thank you.
(Sent Dec 5, 2006 7:31:56 PM)
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