About tonight's broadcast
Tonight's NBC Nightly News will look very different to veteran viewers. We're experimenting tonight with something close to what our friends at PBS call an "underwriter" -- a single sponsor for the entire broadcast. Tonight, Philips has purchased the entire half hour. The commercial breaks will be limited (just two of them) and extremely brief. The comments I receive most often from viewers that I meet have to do with the content of the news itself... and our commercial load. We love our sponsors of course, all of them... they pay for all we do here... but for those interested in consuming as much news as possible with the fewest interruptions, we think you'll find tonight's format to your liking. We plan to do it again, and keep experimenting with it. I'd love to use it as a model for a new way to do business, but luckily for my company, I have absolutely nothing to do with the business side of NBC News. You WILL see a discernible difference in the amount of time devoted to NEWS in tonight's broadcast -- it is just a few minutes shy of the entire half hour, and that makes us all very happy. (Editor's note: We've set up a special feedback page where you can share your views with the broadcast and Philips. Just click here.)
Back to what I do for a living: Tonight we'll have thorough coverage of the state of the Iraq war and the domestic debate. While Wednesday will find us originating the broadcast from Washington (where I will interview both Secretary Baker and Congressman Hamilton after they release their report), there is much to discuss in the interim. We will also check in with the homefront tonight, perhaps in more than one place, to see how Americans view this war right now (answer: it depends), along with the overall "mission" and the Commander in Chief.
Lisa Myers has a special piece of reporting tonight, on a post 9/11 reform we all just THOUGHT was in place. We'll check in on the California fires tonight (thankfully, the news seems good from Ventura County), and we will close the broadcast tonight with a special story I've prepared -- a story we had a lot of fun shooting today.
OK, more news means more work and more writing, so off to the newsroom I go. We hope you can join us on tonight's special edition of the broadcast.
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