The Daily Nightly from NBC Nightly News with Brian Williams

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The Daily Nightly began on May 31, 2005. As Brian wrote in his first post it aims to provide a narrative of the broadcast day and a window into the editorial process at NBC Nightly News. Brian weighs in every weekday and NBC News correspondents and producers post regularly.

Brian Williams became the seventh anchor and managing editor in the history of NBC Nightly News on December 2, 2004. Read his full biography.

Tonight's promoted story

Who wouldn't want to pay for just the cable channels you want, not the dozens you don't? A new plan could let you pick and choose your channels one by one instead of bundled together in packages.
But while it may sound great, some are saying cable bills could actually go higher as a result. We'll sort out "cable ala carte" tonight.

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COMMENTS

The old adage goes, 'if it sounds too good to be true, it must be'.

It would be fantastic to be able to choose what channels you wish to pay for, but it's doubtful that it will ever come our way. Broadcasters wouldn't allow it to happen.

Congress, however much they like to flex their muscles, doesn't have the power to make a descision that would benefit the people.

Get real - the consumers will never win this one. This is the land of the $3.99 burger w/cheese, giant fries, and large soda verses $3.29 for just a plain burger!

If the pay-per-channel goes through, the cable companies will divide their current average monthly fee by 12 (or, some minimum number of channels their focus groups tell them people are likely to want) and then make that their per channel charge. They'll also offer a "package" of 72 channels for a slightly higher charge.

The FCC and congress will then proclaim that they've wrestled the cable-giants to the ground on behalf of the taxpayers!

But, it'll never get to that because the religious broadcasters will fight it tooth and nail for fear of losing access to new converts.

Most of cable is informercial, be it for pecs or Jesus, and so most needn't reach the retina, much less the mind. Best to have the choice to choose individually.

What about satellite packages for those in areas where cable is not available? Is there any consideration being given to allowing satelite viewers to select their own individual channels? I know I would elect to receive a LOT less channels, but those I selected would be ones I watch. And it seems to be that the local network channels should also be mandatory in any cable or satellite package.

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